Power Players

Today on Power Players Grant Cardone interviews Steve Griggs—best landscaper in New York—who says he doesn’t just do landscaping design, he does lifestyle design. At the age of 25 Steve knew he had to make some changes in his life when he found himself completely broke. Today, he attributes his success to showing up, doing his job, not saying no, and the willingness to go the extra mile when a client wants something. These qualities are transferable across any industry and are sure to bring you success. Be obsessed or be average.

Grant Cardone interviews Power Player Mike Rashid, owner of Iron Addicts Gym in Miami. Growing up in Brooklyn, Mike had an up and down childhood with his dad out of state and one of the biggest drug dealers in town affording him and his mom the luxuries of a mansion in Long Island, but it all came crashing down when he died and the financial struggles began. He took up boxing and found that it was actually more mental than physical, like a chess match. Mike became a successful personal trainer but lost everything with a legal incident. Homeless, he fought his way back and now uses the same skills and mental toughness in the gym to grow his businesses. One of the big takeaways from this episode is that if you tell others to do something, you must be willing to do it. Confidence can be built, and if you don’t know what you’re doing it’s ok, just fill in the walls as you go.

Today on Power Players Grant Cardone interviews Tim Storey, an inspirational author, speaker, and life coach who works with celebrities from Oprah to Charlie Sheen. Tim says that sometimes you are just one conversation from the break you’re looking for. Power Players is about people who have achieved power, and Tim now travels the world speaking to crowds from Singapore to Nigeria. Everyone is battling something, and in different areas of life—financial, familial, health, etc.—you are in recovery zone or discovery zone. In a marathon, everyone starts running at the beginning, but when you get to mile 15 it’s just the Kenyans out front. It’s because they’ve battled and gone through some hard training. Coming from Compton, Tim knows small beginnings but working through struggle defines him. At the age of 8 he went to Disney Land and became exposed to a new world—new possibilities. There are two ways we grow: education and exposure. By choosing to think big and positive even in small places, he is who is today. Shift your satellite dish to what’s possible. Be a happy dishwasher and the real you will make a demand on the person that you’ll become.

Grant Cardone interviews Victor Young, owner of 3 car dealerships on the west coast of Florida—including a Lamborghini one, Executive Producer at Media & Management Global and CEO of Victor Young Productions and V. Young Enterprises. He works to teach others what he knows and shows people how to experience financial freedom. Victor believes everyone is born with greatness inside of them and it’s every good leader’s job to help them maximize it.

It all started with his father working and giving him an example of a work ethic. The youngest of nine kids, he learned early on to work like a man—not a boy. He knew there was a rate that money travels at. He was in a hurry to get his landscaping projects finished to move on to the next project. Today he reverse-engineers. When he understands how something works, he looks at a deal from reverse, finding the challenges and then fixes them before diving in. What you know you own. Don’t let others discount you by bringing your value down. He’s not defined by any one job, he’s an investor.

Victor Young is also known as the Daily Life Coach and this is what he says about money:
7 figures is enough to make you worried, 8 figures is starting to get comfortable, but it’s not until you get to 9 figures that you are a player on solid footing. Get your money right!

The legendary Frank Kern comes on Power Players with Grant Cardone. Frank knows how to automate internet marketing, sales funnels, email campaigns. There are two types of ads, the most common being “We exist” and the goal is just for general awareness. The second type is direct response which causes consumers to respond to an ad in a direct way. This second way is measurable and what Frank does. He builds systems that turn advertising into profit. Every ad dollar should measurably return profit. Your advertising isn’t getting you as much attention as you think it does. The biggest mistakes people make are as followed:

1) Not doing advertising
2) Not doing direct response
3) Not following up

Bottom line—you aren’t going to get into power without advertising.

Grant Cardone interviews Peter Dunn on Power Players. Known as Pete the Planner, he’s written 10 books and is also a columnist. In 1975 88% of people had a pension. Today it’s less than 10%. He warns people that they must save and become millionaires. Money is behavior, it’s not math. Money is like toilet paper, when there’s a bigger roll available you use more of it. You need to be on the offensive and earn more income but you also should be on the defensive. If there is a hole in your boat it won’t matter how much income you make, you will still sink. There are 3 areas of money you need to concern yourself with:

1.Past—debt
2.Present—spending now
3.Future—setting yourself up

If you have money going to the past that is going to hurt your present and future. To become a millionaire you have to understand time. Many people don’t understand compounding interest. In order to retire you will have to break your dependency on your earned income. There’s also a difference between being a millionaire and living a millionaire lifestyle. He bottom line is that In order to ever become a millionaire, you must be putting aside some income.

Grant Cardone interviews chiropractor Jason Worrall on Power Players. Jason graduated high school at 16, doing his junior and senior year in one year by going to administration and seeing how he could finish school early. His first child was at 18, he became a doctor at 21, started a practice at 22, and now he’s been at it over 10 years building up his brand and business. At first he did a lot of cold calling, knocking on doors to drum up business. Now he focuses more on teaching and speaking by going out and educating people. The goal of speaking is to invoke questions—then people want to know him better. That give, that charitable offer feeds his business. He focuses on 3 things

1. Saving people.

2. Serving people

3. Rewarding people

You have to know as a business why you are really there. Dr. Jason wants you to experience the transformative power of chiropractic, just like he did.

Grant Cardone interviews Richard Lorenzen on Power Players. Richard was making 6 figures at 15 years-old. At 24 years old and he got offices in Rockefeller center as CEO of 5th Avenue Brands with a payroll of 350K. If you don’t know PR, you don’t know business. Thanks to the internet the playing field has never been more level—if you can bring value. While advertising is limited to a certain reach, PR is more upside because when you get on a CNN Insider or Huffington Post the potential return can be higher with a larger audience reach. Richard explains that PR should be before advertising on your budget because you need people to know who you are. Be warned though that PR can’t do everything for you, there needs to be content in order to get to the right people. An Independent learner, Richard went to the library and studied up on marketing and how to build websites as a young teenager because schools don’t teach things like internet marketing. Everyone must take the same initiative if they want to change their lot in life. Richard advises to work hard to create a brand that really captures what you believe in.

This week on Power Players Grant Cardone interviews Richard Wilson, CEO of Family Offices—a wealth management company. He takes care of families that have a net worth of over $100 million dollars. He has over 50 families with a net worth of over $1 billion.

Richard tells the story of when he was young he got paid a penny a page to read books. If you read books, your brain will be worth millions of dollars. Read 3-5 books in your space each week and in a year or two you’ll be a global expert. Treat every book like it’s worth $30,000 so you can build your million-dollar mind. Richard gives tons of great business advice in this episode, including the strategy of giving away a lot of content in order to get exposure and get known in your space. Identify a problem and let your audience come to you. Rather than trying to spear a fish in a lake, be the grizzly bear standing in the stream waiting for the fish to jump into his mouth. Become an authority in your sandbox and aggressively give value to people.

This episode of Power Players features Lee Haight, a door-to-door salesman who has sky-rocketed from 80K a year to 80K a month and now has his own show on GCTV called Sky Diamonds. His company has done over $100 million in sales over the past 10 years in the roofing industry. When the hail storm comes, Lee chases it. He knows now that knocking on doors is not enough—he seeks to become omnipresent by being active and present on social media and to be known as the #1 roofing professional in the world. He already has the largest network of storm restoration contractors and constantly is seeking to hire new professionals for his growing company. Lee knows that the more he helps and trains others the more opportunities he’ll have to grow his business. While most people hate sales because of the rejection and the idea of not having a guaranteed paycheck, Lee loves the game and the opportunity. Learn from him about how he grew his business in this edition of Power Players!