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Podcasts – The Deep End Design

graphic designers Wes McDowell, Mikelle Morrison & Nick Longo


Podcast Overview

Podcast Episodes

An Ad-ucation in Advertising Your Design Business

Unless you have all the business you can handle, AND you are making the kind of money you deserve, you should probably consider advertising in one way or another. In this episode, the gang discusses the various platforms available that work in 2017. We talk about paid options, but Mikelle has another method that she […]

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Talkin’ 2017 Logo Trends in the LogoLounge

It’s that time of year again. The smell of freshly cut grass in your nose, the taste of vodka with just a splash of lemonade on your tongue, and the sweet sounds of Bill Gardner talking about this year’s logo design trends all up in your earbuds! That’s right kiddies, it’s time for the 2017 […]

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The Mobile Optimization Checklist

I’ll bet most of you either specialize in web design, or at least offer it as a client service. Like it or not, in 2017 (and beyond,) this means you need to know how to design for mobile devices. With over half of Internet browsing taking place on mobile, we as designers can no longer […]

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Designing with SEO in Mind

If you offer web design services, how well do you know the mysterious art of SEO? For any noobs out there, that stands for “search engine optimization,” and is usually a very important aspect to almost any website. Any SEO expert will tell you that it’s always better to plan your search strategy from the […]

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Charging for Your Value

In the world of graphic design, most people charge one of two ways: based on time or per project. But let’s face it, both are usually based on some type of time-based calculation. The problem with this method is that nobody really benefits from it. Your client is ends up paying for the time you […]

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Supplementing with Subcontractors

We love getting topic suggestions from our listeners, and today’s episode is one of those. We’ve talked a lot over the year about subcontracting work out to others. It’s a great way to fill in your skill gaps, or just have extra hands in order to focus on more important business-building tasks. In today’s episode, […]

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Advice for the Graduating Design Student

With spring break well behind us, thoughts turn to summer, and maybe even graduation. Good thing we have our resident design professor Nick to dole out some awesome advice to all you grads out there. And in the spirit of not leaving the rest of you out, this advice is pretty great for any designer […]

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DesignCast 130: A Good, Old Fashioned Listener Question Show

We’ve reached another milestone, (assuming 130 is indeed a milestone?) So we’re back to clear out the ol’ inbox and answer your burning questions. We have seven different ones, so there is really something for everyone in this episode. We know we’ve been doing live episodes for this lately, but we just forgot to tease […]

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Qualifying Your Clients

Whenever you first meet with a new prospective client, they are sizing you up. And if you’re smart, you’re sizing them up right back. After all, you probably don’t want to work with everyone who comes your way. There are many things to consider: their budget versus your rates, their niche, their project, and their […]

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Getting Our Mood Board On

If you’ve ever felt like your first client comps aren’t nailing it, you really need to give mood boards a try. Mood boards are a way to save time by quickly communicating an overall design direction to your client for approval. This can involve just one that they need to approve, or multiple variations from […]

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