Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

Have you ever struggled with which Facebook Ad Type to use? Well, you’re not alone. Join the experts as they give you a Facebook ad map any marketer or business can use, whether you’re stumped by your first ad or your one hundredth. They’ll go over which Facebook ad type works with the seven most common offers and why, so you can have a starting point and eliminate confusion going forward.

• The determining factor that will help you decide which Facebook ad type you want to put in front of your audience (« It’s like using the “Easy Button” for your ads).
• What going to a party can teach you about your Facebook ads.
• The mistake marketers make with their Facebook ad copy and what to keep in mind to correct it (« Hint: This may be why you’re seeing early results with your Facebook ads, but they don’t last).

Press and hold link to visit the page

Show Page Notes

Digital marketing as you know it is about to change. Early next year, Google will roll out an ad blocker through Chrome and that has a lot of marketers wondering how this will impact their retargeting campaigns. Ryan Deiss, Founder and CEO of DigitalMarkter, joins the experts to discuss what the new ad blocker means for marketers, how you should react, and how you should prepare.

• Who the Google ad blocker will have a big impact on and who it won’t affect (« and what this means for your campaigns).
• What the ad blocker likely means for future digital marketing trends and strategies (« and how you should prepare).
• Why the experts aren’t panicking about the ad blocker and why you shouldn’t be either.

Press and hold link to visit the page

Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Where does community fit in your business? Community is so important that Facebook recently changed their mission statement to include community and rolled out 5 Facebook group updates. Join the experts and special guest Suzi Nelson, DigitalMarketer’s Community Manager, to learn what the Facebook group updates mean for digital marketers and how you can use these new features to build and grow your business and make data-driven decisions.

• Community’s biggest advantage for businesses and how it positively impacts the bottom line.
• What the 5 Facebook group updates do and how to use their metrics to create and maintain a thriving community.
• How one new update will help you create consistent content (« this is one of the key strategies of community building).

Press and hold link to visit the page

Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

This is big! The rollout of Facebook offline events is giving marketers the ability to track what the Facebook pixel can’t: sales that happen in your physical store or over the phone after people see or engage with your Facebook ad.

From local businesses to online companies, any business can use and benefit from Facebook offline events, no matter your budget. Join the experts and special guest Scott Desgrosseilliers, founder of Wicked Reports, as they explain how you can use Facebook offline events to your advantage, as well as the caveat you need to be aware of.

IN THIS EPISODE YOU’LL LEARN:

• Who should use Facebook offline events and how it can have a profound impact on your business.
• What data may conflict and where to proceed with caution so you can make informed decisions about your Facebook ads.
• Scott’s #1 metric you should be tracking that will help you understand what creates a new lead for your business.
• Listen till the end of the episode for a “Ryan Rant” on the problem with direct response and what you can do about it.

Press and hold link to visit the page

Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Get the Facebook video campaign strategy playbooks the experts use in their businesses to acquire new leads, scale campaigns, and increase conversions. Listen as they detail two video ad game plans you can quickly start using in your business.

IN THIS EPISODE YOU’LL LEARN:

• The video campaign strategy that provides value first and successfully reaches cold audiences (« Hint: This is especially effective for expensive products).
• The four elements to include in your video to create effective video ads that convert.
• What video ad strategy you can use if you have a novelty product or are just getting started.

Press and hold link to visit the page

Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Join us as we celebrate 100 episodes! Thanks to everyone who helped get us here, especially the listeners—we couldn’t have done it without you.

To commemorate this milestone, the experts are sharing their favorite episodes they consistently recommend to friends, peers, colleagues, and mentees alike. From how to acquire traffic to closing a sale with video advertising, from how to reach new customers using Facebook Messenger to crafting compelling, high-converting ad creatives, these are the favorite tips, strategies, frameworks, and ideas of the PT crew.

Then, listen as our Editor, Darren Clarke, details what it takes to create a slick, engaging podcast that has generated 1,845,142 downloads in two years. Darren shares how you can make a podcast that listeners continually return to and what a podcast sounds like without an editor.

IN THIS EPISODE YOU’LL LEARN:

• What your marketing must include so you can effectively convey why someone should buy from you (« this is true for all marketers, no matter your industry).
• How to use video advertising to give yourself the best chance of generating a conversion while filtering out traffic that’s not going to buy.
• How to use Facebook Messenger to connect with your audience, reach new customers, and stand out from the crowd.
• How to create a polished podcast that listeners continually return to, even if you’re on a budget or not a sound editing wizard.

Press and hold link to visit the page

Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Listen as special guest Noah Kagan, founder of Sumo and AppSumo, joins the experts to share how he grows his list and generates high volume traffic to his blog, podcast, and websites. From content distribution strategies to giveaways to the “Restaurant Strategy” that provides value, Noah and the hosts detail tactics you can use today.

• What rap music and marketing have in common and how you can use this strategy to grow your audience size.
• One of the biggest mistakes marketers who are running paid traffic make and how you can avoid it.
• How all of your marketing and messaging can make a positive and lasting impact so your brand wins in the end (« Hint: This builds trust with your audience).
• The one question you need to answer so you can outlast your competition and continue to scale your campaigns and business (« This is Noah’s #1 marketing tactic).

Episode 38: The 4-Step Podcast Launch Strategy
Noah’s How to Launch a Podcast Blog Article
AppSumo: The Growth Hacker Giveaway

Press and hold link to visit the page

Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Learn from the experts as they critique eight Facebook ads, offering insight on what the marketers did right and what they could improve upon. Listen as they offer actionable strategies you can implement in your own Facebook campaigns and how to avoid eight common Facebook ad mistakes.

IN THIS EPISODE YOU’LL LEARN:

• The approach almost any marketer can apply to effectively communicate your product/service is the best fit for your customer avatar (« and what it has to do with a rainy weekend).
• The simple strategy you can use in your ads to quickly grab your audience’s attention (« Hint: This is a very effective tactic to use if you’re not a great ad copywriter).
• How you can “sell the click” on your Facebook ad and what not to do so don’t intimidate the viewer from clicking.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]

Episode 68: 3 Elements of High-Converting Video Ads [Part 2]

Episode 84: Ryan Deiss: 7 Questions I Ask Myself Before I Finish Writing Ad Copy

Episode 97: 7 Facebook Tests: Optimize Your Facebook Campaigns with Our Results

Press and hold link to visit the page

Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Join the experts as they detail seven strategies they’ve learned from testing and experimenting with their Facebook ads. From bid amount to Facebook video ads to ad creatives, implementing these strategies will help you get the best possible results with your Facebook ads and increase conversions at a low cost.

• How one Facebook ad generated 3,000 new subscribers and 30,000 new fans in 30 days (« and how you can use it in your business).
• What to pair your ad’s hook with to reach “advertising nirvana” and generate a high return.
• Easy strategies you can use to reduce ad fatigue and quickly scale your campaigns without reducing ROI.

Emoji Searcher
Episode 34: 14 Elements of Persuasive Ad Copy
Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]
Episode 68: 3 Elements of High-Converting Video Ads [Part 2]
Episode 84: Ryan Deiss: 7 Questions I Ask Myself Before I Finish Writing Ad Copy
Episode 85: 6 Elements of a High Converting Ad Creative
Episode 88: 5 Killer Traffic Campaigns to Swipe and Deploy in Your Business…Live from Traffic & Conversion Summit 2017
Episode 90: 5 Facebook Ad Updates You Need to Know About
Episode 91: Everything You Need to Know About Facebook Website Conversion Campaigns

Press and hold link to visit the page

Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

How do you turn leads and subscribers into buyers and raving fans? You answer four questions from Richard Lindner, Co-Founder and President of DigitalMarketer. With Richard’s four questions, you will overcome a lead’s objections and move them through the Customer Journey towards a sale. The best part? It will cost you nothing to start implementing today and allow you to monetize and re-engage members of your audience.

IN THIS EPISODE YOU’LL LEARN:

• How the four questions will positively change the dynamic of your relationship with your leads and subscribers and allow you to communicate the value of your product or service to your prospects.
• The five-word phrase that will grab your audience’s attention and articulate why a lead should pay attention to you (« Hint: This answers the #1 question).
• The big mistake companies make that will cause a customer to mistrust you and how you can fix it.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Bravo Video Testimonial Software

Press and hold link to visit the page

Show Page Notes