An honest look at what it takes to manage farms, businesses, and life all at the same time without having any of them fall apart in the process. This show is a hard look at real reality of eco-entrepreurism highlighting the success and failures of people out there making a go of it repairing the planet, solving problems, producing products, and making a living doing it. You’ll hear from experts who are far down their respective paths and people just like you who are starting out and making a go of it and learning as they go. Each episode gives you practical insights and advice that you put into action today. The show is hosted by Diego Footer. For more information visit PermacultureVoices.com
DO THE WORK PODCAST:
A daily documentary of my life, behind Permaculture Voices blending together fatherhood, business, organization, and life hacking to make it all work.
Produced by podcaster, entrepreneur and dad of three daughters - Diego Footer.
Support the show at http://www.permaculturevoices.com/support
Listen to more episodes at http://www.permaculturevoices.com/podcast
The latest trend in marketing is story marking. Telling your story in a way that unique, honest, and in a way that resonates with your target market.
But not all stories are created equal. And not all stories should be told by anyone. Because a good story told poorly is in affect a bad story.
So what makes a good story?
It's a bit like pornography; you know a good story when you hear it.
But at it's core good stories take us on a journey. They are easy to follow and resonate with us emotionally. Good stories are often concise and have a clear theme, which also makes the stories shareable. Which is something that benefits you as a brand, if your customers can easily retell your story to their friends.
In today's show I am joined by marketer Marty McDonald to talk about story marketing.
Marty is Creative Director and Founder of egg in Seattle, a 12-year-old (and the first) communications firm focusing exclusively on sustainable brands. He has over 20 years of national ad agency experience, and he knows his stuff. You'll like this one.
Learn more at permaculturevoices.com/marty
DO THE WORK PODCAST:
A daily documentary of my life, behind Permaculture Voices blending together fatherhood, business, organization, and life hacking to make it all work.
Produced by podcaster, entrepreneur and dad of three daughters - Diego Footer.
Support the show at http://www.permaculturevoices.com/support
Listen to more episodes at http://www.permaculturevoices.com/podcast
DO THE WORK PODCAST:
A daily documentary of my life, behind Permaculture Voices blending together fatherhood, business, organization, and life hacking to make it all work.
Produced by podcaster, entrepreneur and dad of three daughters - Diego Footer.
Support the show at http://www.permaculturevoices.com/support
Listen to more episodes at http://www.permaculturevoices.com/podcast
Everyone enters the world of farming for different reasons.
Reasons spanning from environmental concerns to bringing high quality food to their local market to creating a path to a more independent future…
For my guest today, Travis Schulert, farming became a mode of a change, because prior to farming Travis described his situation as…
"I was stuck in a dead end lifestyle, living in a trailer park, no savings, no plans, and between 24 and now (28) I started a CSA on leased land, funded the infrastructure of the farm and gave myself the money to build a tiny home. My wife and I lived in the tiny home and saved what we could, started doing markets and learning to sell and grow. “
Farming has been a means to get Travis and his wife out of that lifestyle which wasn’t working. But it hasn’t all been smooth sailing. Between production issues, CSA issues, and trouble with land tenure, it’s been a bumpy road.
Travis has been able to navigate that road so far and is now in his 4th year of farming, but one which is also a new beginning as he starting his first season on a new plot of land currently dominated by grass.
As you’ll hear in this episode, like all things in farming, Travis is taking it in stride and doing his best with it, and now realizing “farming is only romantic until you start doing the work.”
Today it's all the trials and tribulation of slowly scaling a farm on the side with farmer Travis Schulert.
Learn more at http://www.permaculturevoices.com/farmsmallfarmsmart
Support the show at http://www.permaculturevoices.com/support
DO THE WORK PODCAST:
A daily documentary of my life, behind Permaculture Voices blending together fatherhood, business, organization, and life hacking to make it all work.
Produced by podcaster, entrepreneur and dad of three daughters - Diego Footer.
Support the show at http://www.permaculturevoices.com/support
Listen to more episodes at http://www.permaculturevoices.com/podcast
DO THE WORK PODCAST:
A daily documentary of my life, behind Permaculture Voices blending together fatherhood, business, organization, and life hacking to make it all work.
Produced by podcaster, entrepreneur and dad of three daughters - Diego Footer.
Support the show at http://www.permaculturevoices.com/support
Listen to more episodes at http://www.permaculturevoices.com/podcast
One advantage of farming in a place where there's winter is winter.
For many farmers winter means forced downtime, or at least, yeah it's cold and I'm tired.
Given that many farmers take the winter off. Depending on your farm maybe that's totally off or maybe, that's just off with a dramatically reduced workload.
It's downtime you can use for a variety of purposes... to rest, to relax, to get ahead on other projects, to do repairs or build out infrastructure, to take a trip, or to work.... for someone else.
What, go to work for someone else off farm during your downtime?
Yep.
It is something which can give some optionality to your life and farm. You are trading some downtime for dollars; dollars which you can use to expand the farm, buy more animals, install more fence, go on a vacation or simply build up the savings account.
All reasons why Darby spent his winter months commuting M-F to an office to do engineering work.
In this episode, you'll hear why, and why it might actually be a good option for you and your farm.
Learn more at www.permaculturevoices.com/grassfed
The Farm Business Essentials Intensive – October 26-28 in Indianapolis – www.permaculturevoices.com/farmingworkshop
DO THE WORK PODCAST:
A daily documentary of my life, behind Permaculture Voices blending together fatherhood, business, organization, and life hacking to make it all work.
Produced by podcaster, entrepreneur and dad of three daughters - Diego Footer.
Support the show at http://www.permaculturevoices.com/support
Listen to more episodes at http://www.permaculturevoices.com/podcast
DO THE WORK PODCAST:
A daily documentary of my life, behind Permaculture Voices blending together fatherhood, business, organization, and life hacking to make it all work.
Produced by podcaster, entrepreneur and dad of three daughters - Diego Footer.
Support the show at http://www.permaculturevoices.com/support
Listen to more episodes at http://www.permaculturevoices.com/podcast
