The Amazing Seller Podcast

Sometimes leaders can get so focused and “in the zone” that they forget to pause and be present with people who matter the most. Does that sound familiar? Do you struggle with turning your drive “off” so you can just be with people close to you? On this episode of The Amazing Seller, Scott kicks off another session of Ask Scott with a simple reflection on what it means to “take it all in.” Scott’s reflection is as much for himself as it is for business leaders like you who are striving and working hard for success. To hear more of Scott thoughts on this subject and to hear answers to questions from TAS listeners like YOU, make sure to catch this episode! Buying an FBA Business Does a turnkey Fulfilled By Amazon (FBA) business appeal to you? Whether you are looking to expand your reach or if you want to get started selling on the ecommerce marketplace by purchasing a business, there are a few things you need to consider. On this episode of The Amazing Seller, Scott addresses a scenario from a TAS listener who is in the process of buying an FBA business. The key issue from that listener's question revolves around the seller not willing to hand over the Amazon seller account, they just want to give all rights to the best-selling product to the buyer. This raises several issues for Scott that he addresses along with some other things to consider when embarking on this endeavor. Don’t miss this episode! Dealing with Negative Reviews Negative reviews are at the top of some of the worst things that can happen to an Amazon seller. So what recourse do you have? Should you respond to the negative reviews? Abandon the listing and start a new one? On this episode of The Amazing Seller, Scott walks through several ways sellers like you can deal with negative reviews left on your product listing. One thought that Scott shares is to consider offering a new and improved product that resolves the reviewer's issues free of charge as a response to the review that they left. To get more insight from Scott on what to do in situations like this one, make sure to catch this episode! Increase Your Insert Card Conversion Rate! If you have tried to follow some of Scott’s lessons on building a list and connecting with your customers, you might run into the issue of low conversion rates when it comes to insert cards. What can you do to improve those numbers? How can you make an offer that is SO appealing to your customers that they sign up for your email list? On this episode of The Amazing Seller, you’ll hear from Scott as he gives several simple steps sellers like you can take that will improve your conversation rates for insert cards. You might consider offering a premium item in a giveaway or giving them a steep discount to sign up for your list. To hear more ideas that will get the ball rolling, listen to this episode!   Get in the RIGHT Mindset! One of the quickest ways to lose momentum and shoot yourself in the foot is to fall into the WRONG mindset. So what does a good and focused mindset look like when it comes to running a thriving ecommerce business? On this episode of The Amazing Seller, you’ll hear from a TAS listener like YOU who “gets it.” Scott explains why this listener is in the right mindset needed to succeed and push through the difficulties that WILL come when starting and running your own small business. To hear more on this topic, make sure to catch this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:30] Pause for a minute to “take it in.” [3:30] Simplify the process. [6:30] Question #1: A question about buying an FBA business. [13:30] Question #2: How should I respond to negative product reviews? [18:30] Question #3: How do I get better responses to my insert cards? [27:30] An encouraging message from a TAS listener like YOU! TRANSCRIPT TAS 385 TAS 385: Ask Scott Session #119 - Buying FBA Businesses - I...

Do you ever find your head spinning when trying to figure out all the in’s and out’s of your ecommerce business’s taxes? Don’t you wish there was someone who could cut through all the clutter and give you clear answers to some of your top questions regarding taxes? On this episode of The Amazing Seller, you’ll hear from Josh Bauerle as he addresses common questions and issues ecommerce sellers like you run into. He covers topics like bookkeeping, keeping separate bank accounts, quarterly taxes, and more! Make sure you have your pen and paper ready for this helpful episode! How Important is Bookkeeping? It's probably one of the least sexiest yet MOST important subjects when running an ecommerce business… bookkeeping. What do you need to do to protect yourself and make sure you are operating within the confines of the law? How do you start small and scale your approach as your business gets off the ground? On this episode of The Amazing Seller, Josh Bauerle breaks down why you should focus on keeping your business account separate from your personal account. He also provides helpful tips on which tools you can use that will ensure that you have a clear accounting of all your business details. To hear Josh go further with this topic, make sure you catch this episode! How Should You Pay Your Taxes? So you have your business up and running and your product launch ready, but you still have to figure out details like how to pay your business taxes. What do you do? What is the best way to pay for your taxes, quarterly or annually? On this episode of The Amazing Seller, Josh Bauerle explains why paying your taxes quarterly is the best solution. He also provides a helpful tip for estimating how much you should pay each quarter so you aren’t left with a huge difference or even a penalty at the end of the year. Josh’s insights might be just the thing you need to make sure you have all your ducks in a row, don’t miss it! Why You Should Set Up An LLC Did you know that if you don’t set up an LLC you are personally vulnerable to any lawsuits brought against your company? Is setting up an LLC the best option for you and your ecommerce business or are there other routes to take? On this episode of The Amazing Seller, you’ll hear from Josh Bauerle as he goes over the benefits of setting up an LLC and how other business entities work. Josh explains how an LLC can provide an extra wall of protection for business owners like you should your company become the subject of a lawsuit. In addition, he goes over how virtual assistants and contractors fit into the tax equation. Don’t miss this helpful episode! Navigating Sales Taxes One of the most complicated areas of running an ecommerce small business is dealing with sales taxes. The reason this can be so complicated is due to the fact that there isn’t a unified explanation from the government on how to respond to this issue. It's complicated by the fact that your location, your product’s location, and where you customer buys the product can all be in different states which increases the difficulty of assessing what sales tax level you need to pay. To help you make some sense of this issue, Josh Bauerle joins Scott on this episode of The Amazing Seller. Josh doesn’t have all the answers on this topic because it's such a complicated and difficult one, but he does have a place for ecommerce seller like you to start. Make sure to catch this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Josh Bauerle joins the podcast. [4:30] Josh talks about the necessity of good bookkeeping. [11:00] Why you need to have a separate bank account for your business. [17:00] Can you use product inventory as a tax deduction? [20:30] Why should you pay quarterly taxes? [22:00] A great tip for projecting your quarterly taxes cost. [28:30] How do business entities work?

If you didn’t get the chance to attend the recent TAS LIVE event in North Carolina, today is your lucky day! You get a little sneak peek into the behind scenes conversations and takeaways from that event. You’ll hear from Scott, Chris, Angel, and Joel as they talk about KEY lessons and takeaways that could help ecommerce sellers like you make a change in your business today. You don’t want to miss a minute - make sure you have pen and paper handy for this episode of The Amazing Seller! Don’t Overcomplicate it! Do you feel bogged down by all the things you COULD be doing? Don’t let that slow you down. Focus on one step at a time. For example, take the time to go to social media sites like Facebook, YouTube, and Instagram to find influencers that align with your product. Sit down and make a list, then contact these social media influencers. It can be that easy! Don’t let excuses get in the way. On this episode of The Amazing Seller, you’ll hear Scott and the TAS crew break down how you can get started TODAY - don’t miss it! Experience Matters Don’t overlook the POWER of a good customer experience! Do you have good customer service experiences that come to mind? What about negative ones? The negative ones usually stick out more but that shouldn't stop business leaders like you from doing everything you can to ensure that your customer has a positive experience with your product. On this episode of The Amazing Seller, you’ll hear from Scott as he describes a recent Uber experience he had with the TAS crew as they were visiting North Carolina. The example that Scott shares goes to drive home the point that customer experience matters! To hear Scott share the story, make sure to catch this episode! Understanding Your Audience Have you ever received a piece of advertising in the mail that didn’t make any sense for you? Everyone at some point has been on the receiving end of poor marketing. Don’t make that mistake as an ecommerce seller! There are steps you can take that will help you identify and get into the mindset of your target audience. On this episode of The Amazing Seller, Scott and the TAS crew walk through what it looks like to understand and then effectively communicate to your niche audience. Make sure you listen to this episode to get all the tips and insights on this subject! THE ONE QUESTION You’ve heard the TAS motto from Scott at the end of every episode you listen to, TAKE ACTION. Scott's rallying cry is SO good and really effective! To complement those two helpful words, consider taking it one step further with this simple question that will help you move forward and take action effectively. “What skill, ability, or resource do you have right now that will move your business forward?” This simple question, when answered with intention and detail can make all the difference as you move forward toward building your ecommerce business. If you’d like to hear more from the TAS crew on how you can move forward TODAY, make sure you listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:50] Chris gives a recap of the recent TAS event. [5:00] Angel talks about her role with TAS and observations from the event. [8:30] Taking the next step. What should you do next? [12:00] Joel talks about his role with TAS. [16:00] Scott and the crew talk about their recent Uber experience. [19:00] Creating a valuable experience for customers. [22:30] Joel talks about understanding and marketing to your audience. [28:30] Angel shares some of her takeaways. [32:30] The ONE QUESTION you need to ask yourself. TRANSCRIPT TAS 383 TAS 383: (Hotel Cast) The BIG Lessons and Takeaways Learned from TAS LIVE North Carolina and Action Steps [INTRODUCTION] [00:00:03] Scott: Well hey, hey, what’s up everyone? Welcome back to another episode of The Amazing Seller Podcast.

It’s time to get fired up for another exciting session of Ask Scott on The Amazing Seller! This is the place where TAS followers like YOU get to ask your questions to tough issues you’ve run into while trying to build your ecommerce business. On this episode, Scott covers transitioning from an open brand to a more niche brand, how to recover from a failed product launch, and how to determine the next step after a successful product launch. This your stop for all the tips and insights that you need to push your business over the top - don’t miss this episode! Transitioning from an Open Brand What will it take to move from an open brand approach to more of the niche brand approach that Scott, Chris, and Dom often talk about? Is it even realistic to do so if you’ve started as an open brand? On this episode of The Amazing Seller, Scott walks through what it will take for sellers like you to start moving in the direction of an open brand concept. Scott addresses two different approaches to this question and how you can make the right decision based on the direction you want to go with your business. To hear Scott dive deep into this topic, make sure to catch this episode! Recovering from a Failed Product Launch Is there any hope for a seller who failed from their very first product launch? What does the recovery process look like? Is there any way to recoup value for the products manufactured? On this episode of The Amazing Seller, Scott walks through how to respond when a product launch isn’t going as planned. According to Scott, one the most important steps in the process of recovering from a failed product launch is to examine the reasons why the launch failed. If you are able to place a finger on the reason why the launch failed that will help better position your next product launch for success. Learn more about recovering from a failed launch on this episode! Navigating PPC and Keywords Is your product listing on Amazon in the best position it can be in to lead you toward growth and success? Have you really optimized your listing to the fullest extent? What about PPC and Keyword research? On this episode of The Amazing Seller, Scott breaks down what you can expect from evaluating search term reports. He also goes into how Amazon uses keywords and how you can get the most out of this helpful tool. If you’d like to hear more from Scott on this topic make sure to listen to this episode! Also - check out the PPC training link located in the resources section below! Next Steps How do you figure out where to expand your business once you’ve launched a successful product? If this is a question that is really relevant to you or if you can only dream of one day asking this question yourself, it’s best to have an answer sooner than later. On this episode of The Amazing Seller, Scott goes through a few options for sellers like YOU to consider once you’ve reached this point of success. Before you go too far down that line of thinking, it is good to pause and CELEBRATE! Small victories and hitting benchmarks like this are VITAL for sustained success, in the long run - don’t neglect this step. To hear all of Scott’s suggestions for next steps - make sure to listen to this episode. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:30] Question #1: How do I go from from an Open Brand to a more niche brand? [12:00] Question #2: How do I recover from a failed product launch? [15:30] Question #3: How do I get the most out of my search term reports? [21:30] Question #4: I’ve got a successful product, what should be my next step? TRANSCRIPT TAS 382 TAS 382: Ask Scott Session #118 - Open Brand to One Brand Steps - Failed Launch Tips - Product Success…Now What? [00:00:08] Scott: Well hey, hey, what's up everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 382 and session number 118 of Ask Scott....

Not sure if you have what it takes to build a successful and thriving ecommerce business? Are you intimidated by guys like Scott who seem to find success because they’ve been in the industry for years? This episode of The Amazing Seller will help change your perspective! You’ll hear from a fellow TAS follower like YOU who have been able to put the principles the Scott teaches into practice in a relatively short time to experience exponential growth. Learn from Matej as he shares his story and how he has reached the point of success he currently enjoys and his plans for the future - don’t miss it! Preparing for Success Be honest, are you ready for success? If all of a sudden, your product took off in sales, would you be able to handle that increased demand? Do you have the systems and processes in place? On this episode of The Amazing Seller, you’ll hear from Matej as he shares what steps he took early on before he even launched his product that helped to set him up for success. Learn how he approached product research, his keyword strategy, listing optimization, and much more! If you are ready to take the next step toward growth, make sure you learn from Matej on this episode! Build a Launch List! If you’ve been around the TAS community for very long, you’ve heard Scott talk about the necessity of building an email launch list. Scott is VERY passionate about this subject and is convinced that it’s the one unique tool every seller should use that help them get an edge over the competition. On this episode of The Amazing Seller, Matej shares his story and how pivotal the use of an email launch list was to the early success he experienced with his product launch. To hear more of Matej ’s story and get another angle on why you should start focusing your resources on building an email list, don’t miss this episode!   Planning the Next Big Step Can you imagine what it must be like to have your ecommerce business running so smoothly that you are ready to start planning the next phase of growth? What would it take for your small business to get to that level? What do you think your next step would be? On this episode of The Amazing Seller, Scott sits down with TAS follower and business owner, Matej as he shares his story and asks Scott for input on where to take his next step. Matej’s question boils down to whether he should launch a second product in the US Amazon market or if he should expand his reach to the European Amazon market. To hear more of Matej’s story and the awesome advice that Scott gave him, make sure to listen to this episode! TAKE ACTION! Everyone wants to know the secret formula to success. What easy to use hacks will grant overnight success? The truth of the matter is, every situation is unique. There are so many factors at play that determine how a product will trend and other decisions that the seller makes that could have a HUGE impact on the chance for financial success. In light of all these moving parts, Scott continuously encourages TAS followers like you each and every week to TAKE ACTION! Echoing that call is Matej, Scott’s guest for this episode. Matej also shares this piece of encouragement - stay with it, keep test, keep refining, don’t quit! If you’d like to hear Matej’s story and how he has been able to push through the ups and downs of running a small business - don’t miss this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Matej joins the podcast and shares his story, the cliff notes version. [8:30] Matej talks about his background in software development and how he created his first product. [12:00] How did Matej get to where he is now with his ecommerce business? [15:00] What did Matej do behind the scenes before he launched his product? [25:00] Connecting with a YouTube personality for product promotion. [33:00] Why you should consider advertising on your own product listings.

What is it like to have the insight and wisdom of ecommerce industry leaders just a click away? You don’t have to wonder! Join Scott, Chris, and Dom on another special edition of The Amazing Seller for a TAS Power Hour. On this episode you’ll hear the guys address an aggressive PPC launch strategy, how to rank for keywords, and so much more! If you are ready to dive in and learn some great information that will help you zoom past the competition, make sure you take the time to catch this episode! PPC Strategy How will you position your Amazon product listing for maximum exposure and ensure it’s on the right path toward robust sales? One of the best methods to achieve this goal is to make sure you have a solid Pay Per Click (PPC) strategy in place. On this episode of The Amazing Seller, you’ll hear from ecommerce expert Dom as he breaks down an aggressive PPC strategy you can implement TODAY that will help you get the results you are looking for. Don’t fumble around in the dark! Learn from guys like Dom who have been around for awhile and have the battle scars to show for it! Consider it an Investment Do you consider your efforts to build a thriving ecommerce business selling on Amazon as a get rich quick endeavor or do you see it as a long-term investment plan? If you are looking for quick cash and an easy no hassle way to get it, you might be looking in the wrong place! On this episode of The Amazing Seller, Scott, Chris, and Dom explain why selling on Amazon should be considered with a long view in mind. What are you willing to pay to get this business up and running? You need to make sure you have the right mindset, you will “lose” money in the beginning - but don’t think of it as a loss, consider it an investment. To hear the guys explain this concept even further, make sure to listen to this episode! Begin with the End in Mind Wouldn’t it be great to have the personal rundown and launch list of one of the leading ecommerce industry thinkers? Imagine how you could adjust your approach and rely on the wisdom of someone who has been successful and knows the way to get there. On this episode of The Amazing Seller, Dom generously shares how he approaches product research, product launch, and promoting his product listing. If you’ve been waiting for that one KEY insight or lesson that will help you get an edge on your competition, make sure you listen to this episode! Best Seller Ranking One of the best ways to make sure your business if off to a great start is to double check your product listing. There are steps you can take to ensure that you have fully optimized your product listing so there is nothing in the listing itself that is causing you to show up at a lower ranking when buyers search for products in your category. On this episode of The Amazing Seller, Scott, Chris, and Dom explain how you can optimize your product listing and make sure you are doing everything you need to show up with a strong Best Seller Ranking (BSR). Don’t leave any stone unturned! Make sure you catch this episode to stay on top of your game! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:30] Jump into this TAS Power Hour session. [8:00] The guys talks about a good PPC strategy. [14:30] What does it take to get a high ranking on search terms? [29:00] You will lose money in the beginning - consider it an investment! [39:00] Dom talks about his ideal launch strategy. [45:00] Be patient with your PPC strategy and how to budget for it. [1:01:00] The guys talk about sales and BSR for one of their listings. TRANSCRIPT TAS 380 TAS 380: The Aggressive PPC Launch Strategy + Ranking for Keywords and Random Stuff (Round Table Discussion) [INTRODUCTION] [00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 380 and today we are going to talk about...

Sometimes the simplest phrases can be the most helpful. What phrases or sayings have helped you stay focused and on target toward your goal of success and business growth? On this episode of The Amazing Seller, Scott shares some helpful insight from a fellow TAS follower like you! His phrase is simple but helpful - Research,Take Action, and Refine. This clear and constructive advice can help you cut through the complexity and focus on what really matters! To hear Scott go further with this topic and also address questions from TAS listeners like you, make sure you catch this episode! Dealing with Negative Product Reviews What do you do when a negative review starts gaining traction and people keep upvoting it on your product listing? Is there any way to combat this difficult situation or do you just have to suffer through it? On this episode of The Amazing Seller, Scott explains what options you have at your disposal to react to this negative turn in product reviews. He also breaks down why you should be cautions moving into more highly competitive categories that tend to attract more of these negative assaults on your product reviews. Make sure to catch this episode to hear Scott go even deeper with this topic!    Search Terms Amazon Buyers Use You know the search terms that your buyers use when you get them in via Pay Per Click (PPC), but what about the organic sales, what search terms are those buyers using? Imagine the benefit that would be to your efforts if you knew what search there those buyers were using! On this episode of The Amazing Seller, Scott breaks down how you can start to build a picture of what words and phrases those buyers are using to arrive at your product listing. Take note that this tool isn’t perfect and it can be difficult to figure out exactly what search terms those buyers were using but this should give you a good place to start. Find out more from Scott by listening to this episode!    Competing with Products that have a Patent Pending If you are in your product research phase and you find a great product that you KNOW will position you for huge profits but realize that you competitor has a patent pending on their product, what do you do? Do you give up? Do you move forward? Is it even worth the headache? On this episode of The Amazing Seller, Scott goes over options you should consider if you find yourself in a similar situation. You’ve got to figure out if the benefits outweigh the risks when it comes to a product like the one described. If you’d like to learn more, make sure to catch this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:30] Research.Take Action.Refine [5:00] Question #1: How do I combat negative reviews of my product that get upvoted? [14:00] Question #2: How do I figure out what search terms my buyers are using? [25:30] Question #3: Should I still pursue a product that sellers have a patent pending for? TRANSCRIPT TAS 379 TAS 379: Ask Scott Session #117 - Negative Reviews Hurting Sales - Understanding PPC Search Terms - Patent Pending Products [INTRODUCTION] [00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 379 and session number 117 of Ask Scott. This is where I answer your... LINKS MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingseller.com/fb Seller Labs Scope www.theamazingseller.com/ppc The Compound Effect NEW To The Blog and Podcast? I created a Page Just for You called…START HERE! If you enjoyed this episode share the love with your friends…Click To Tweet the show. Subscribe To Be The First To Receive Updates and NEW Podcast Episodes

Have you noticed Amazon’s recent roll out of their new early incentivized review program? If you didn’t notice it, you aren’t alone! Amazon kind of quietly rolled out this new program that could make a huge impact for non-brand registered Amazon sellers. On this episode of The Amazing Seller, Scott and Chris break down what the new program does, how impacts sellers like you, how you should respond, and they also go over some key information regarding brand registry. If you want to make sure you are up to date on all the latest Amazon news and how it impacts your business, don’t miss this episode! What is Amazon’s New Review Program? The first thing that you need to know when getting all the details on Amazon’s new incentivized review program is that for right now, it is only available to brand registered sellers. On this episode of The Amazing Seller, Scott and Chris go through a rundown of all the known details of this new Amazon review program. If you want to get started with this program you just have to pay a one-time fee of $60 per SKU and they will do all the legwork of tracking down your products buyers and incentivise them toward leaving a review on your product listing as long as it has fewer than five reviews. This incentive is anywhere between a $1 and $3 Amazon credits paid to the reviewer by Amazon. To get more details on this program, make sure to listen to this episode! How does this affect your email list strategy? An important factor to consider when looking into whether you should participate in the new Amazon review program is how it will impact your email list strategy. Will you still be able to offer discounts and promotions via codes and still utilize this new Amazon program? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they cover how your current email list methodology will be impacted by this new program. This is an important factor to consider as you build momentum with your product launch, it may even cause you to hold off on launching your product with the timeline you currently have put together. Scott also makes the point that this could impact your PPC strategy as well. To hear Scott and Chris dive deeper into this topic, don’t miss this episode! Does it help to FREAK OUT?? One thing that never changes about Amazon is that it never stops changing. You might have to read that a second time… The point is, Amazon is constantly changing and evolving for buyers and sellers. Is this new review program kind of startling and frustrating in light of their recent crack down on paid reviews? Of course, it is! But is it productive to get upset and bothered by it? NO! Don’t let this change or bump in the road knock you off course. Stay focused on what matters and how you can make the most out of this situation to grow and improve your business. To help you gain a better perspective on this new Amazon review program, make sure you listen to what Scott and Chris have to say on this episode of The Amazing Seller! Amazon’s Brand Registry Did you know that as of this writing, Amazon has reopened applications for its brand registry program? One of the big changes since the last time they were accepting applications is that this time around, you have to have a registered trademark for your product. This route is more for the individuals who are ready take their products and build a brand for the long term. If you are still in that phase where you just want to launch and test some products, this is not the best option for you to spend your time and resources on. To hear more about how Amazon’s brand registry program works and to find out if it’s a good fit for you to pursue, make sure to catch Scott and Chris on this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:30] Chris breaks down Amazon’s new Incentivized Review Review Program.

How can you learn from another Hot Seat session with Chris and Scott on this episode of The Amazing Seller? This Hot Seat session could include the one crucial piece that you need that will help push you and your brand over the top on your journey toward success. On this episode, Chris and Scott talk about cost evaluations, how to increase sales, how to improve your ranking, the consistency of demand, PPC impressions, and so much more! As always, Chris and Scott bring their combined knowledge and experience to pressing issues and topics that sellers like you are considered about. Don’t miss this informative episode! Counting the Cost Where are you in your product research phase? Have you taken the time and properly evaluated all the costs that are involved with creating, shipping, and listing your potential product? Don’t get blindsided by unexpected costs down the road! Make sure you take the time and go through the steps that Scott has highlighted for the TAS community. There is nothing worse than getting your product listing up and running and THEN realizing that you have underestimated the costs involved. To make sure this doesn't happen to you, make sure to catch this episode of The Amazing Seller! Racking Up Sales Do you know what it will take to get your ecommerce business up and running? Are you aware that you won’t break even right away? Have you prepared your mindset for a long term outlook? On this episode of The Amazing Seller, Scott and Chris stress how important it is to NOT expect instant success in the sale of your product. Don’t lose money unnecessarily but understand that it will cost money for your product to get started and gain momentum. To make sure you are headed in the right direction when it comes to costs and expectations, don’t miss this helpful episode!   What is YOUR PPC Strategy? When it comes to using the Amazon tool “Pay Per Click,” do you have an effective strategy? Do you have an appropriate expectation of the data rate you should be getting from PPC? How do you know when you should adjust your approach? On this episode of The Amazing Seller, Scott and Chris breakdown their approach to using PPC in the most effective way possible. Don’t waste your resource and don’t pull your efforts prematurely! Listen to what Scott and Chris have to say and what they’ve experienced as the best approach to using this tool so you can maximize your efforts as you grow your business. To find out more about PPC, make sure to listen to this episode! Test Your Price Point Do you have you Amazon product listed at the right price point? How do you know? Have you spent time and resources testing your product’s price point? Is NOW the right time for you consider testing your price point? On this episode of The Amazing Seller, Scott and Chris go over their approach to testing and evaluating the right price point for selling a product on Amazon. If you are evaluating your approach and want to make sure you are leaving every stone turned over, you might want to consider testing your product’s price point. Find out how you can test it effectively on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] Chris reads the email for this Hot Seat session. [7:00] Make sure you understand your costs! [15:00] How to get SALES and get ranked. [24:00] The consistency of demand. [27:00] PPC impressions. [31:00] Scott talks about a successful keyword strategy. [36:00] Testing the price point. TRANSCRIPT TAS 377 TAS 377: (Hot Seat) Can I Make My Product Successful on Amazon or Should I Quit? (Know Your Numbers) [INTRODUCTION] [00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 377. And today we're going to do another hot seat. I know you guys love the hot seat you guys love to...

If it’s Friday, that means another EXCITING session of Ask Scott here on The Amazing Seller Podcast! Are you fired up and ready to TAKE ACTION? Scott comes ready with his usual fire to deliver some helpful insights and answer questions from TAS followers like you! On this episode, he starts with a helpful lesson, just take one bite at a time. Don’t get ahead of yourself! Make sure you go at a pace that is enough for you to handle. Don’t get overwhelmed or distracted by the concepts that Scott covers for TASers who are a few steps ahead of you. Remember, you can always go back to previous episodes, ASK questions, check out the TAS resources section, and engage the TAS Facebook community! Promotional Offers and Discounts You know that one of the best ways to drive traffic to your listing and to increase product sales is to lower your product’s price. But what is the best way to advertise that price reduction? How can you effectively communicate to your customers that you have a limited time promotion or discount? On this episode of The Amazing Seller, Scott explains why sellers like you should avoid listing discounts or promotions in the bullet section for your product listing. He also gives great alternatives that will help you figure out where in your product listing to advertise those special deals for your customers. Make sure to catch this episode! What is the time commitment with Selling on Amazon? If you are working a regular 9 to 5 JOB, your time is a precious commodity. You might be getting started with selling on Amazon to make that awesome decision to become your own boss. As you get ready to start selling your first product you might be wondering, “Do I have enough time in my week to manage my product successful?” On this episode of The Amazing Seller, Scott explains what to expect when it comes to carving out time commitments and what it takes to manage your first couple of products effectively. If you are just getting started as an Amazon seller, you don’t want to miss this helpful episode! Dealing with UPC’s What’s the deal with Amazon’s UPC policy? Do you need to have a UPC from a particular source? Is it a requirement to have the FNSKU barcode printed on the outside packaging of your product? On this episode of The Amazing Seller, Scott cuts through what seems like a complicated topic and gives sellers like you the vital information that you need so you stay within Amazon’s terms of service. Don’t let all the confusing terms processes get in your way on your journey toward success! Let Scott and the TAS community help you along the way, get started by listening to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER   [0:03] Scott’s introduction to this episode of the podcast! [2:30] Take one bite at a time! [4:30] Shout out to TASer, Greg! [6:30] Question #1: Can I put a discount or promotional offer in the bullets for my product listing? [10:30] Question #2: What level of time commitment should I expect for each product that I sell on Amazon? [18:20] Question #3: What are Amazon’s UPC preferences? TRANSCRIPT TAS 376 TAS 376: Ask Scott Session #116 - Promotion Placements - Managing Your Amazon Business - UPC and FNSKU Codes   [INTRODUCTION] [00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 376 and session number 116 of Ask Scott. This is where I... LINKS MENTIONED IN THIS EPISODE theamazingseller.com/ask theamazingseller.com/action theamazingseller.com/fetcher theamazingseller.com/ppc theamazingseller.com/fb Entrepreneur On Fire Quickbooks Snap UPC   NEW To The Blog and Podcast? I created a Page Just for You called…START HERE! If you enjoyed this episode share the love with your friends…Click To Tweet the show. Subscribe To Be The First To Receive Updates and NEW Podcast Episodes