My Life And Work

Henry Ford profiles the events that shaped his personal philosophy, and the challenges he overcame on the road to founding the Ford Motor Company. Throughout his memoir, he stresses the importance of tangible service and physical production over relative value as judged by profits and money. He measures the worth of a business or government by the service it provides to all, not the profits in dollars it accumulates. He also makes the point that only service can provide for human needs, as opposed to laws or rules which can only prohibit specific actions and do not provide for the necessaries of life. Ford applies his reasoning to the lending system, transportation industry, international trade and interactions between labor and management. For each, he proposes solutions that maximize service and provide goods at the lowest cost and highest quality. He analyzes from a purely material viewpoint, going as far as to argue that the need for a good feeling in work environments may reflect a character flaw or weakness. However, his unflinching focus on the ultimate material products and necessities of life provide clever insights in how he created an efficient and flexible system for providing reliable transportation for the average person.

the best kind of advertising. So I fixed up the "Arrow," the twin of the old "999"—in fact practically remade it—and a week before the New York Automobile show I drove it myself over a surveyed mile straightaway on the ice. I shall never forget that race. The ice seemed smooth enough, so smooth that if I had called off the trial we should have secured an immense amount of the wrong kind of advertising, but instead of being smooth, that ice was seamed with fissures which I knew were going to mean trouble the moment I got up speed. But there was nothing to do but go through with the trial, and I let the old "Arrow" out. At every fissure the car leaped into the air. I never knew how it was coming down. When I wasn't in the air, I was skidding, but somehow I stayed top side up and on the course, making a record that went all over the world! That put "Model B" on the map—but not enough on to overcome the price advances. No stunt and no advertising will sell an article for any length of time. Business is not a game. The moral is coming.

Our little wooden shop had, with the business we were doing, become totally inadequate, and in 1906 we took out of our working capital sufficient funds to build a three-story plant at the corner of Piquette and Beaubien streets—which for the first time gave us real manufacturing facilities. We began to make and to assemble quite a number of the parts, although still we were principally an assembling shop. In 1905-1906 we made only two models—one the four-cylinder car at $2,000 and another touring car at $1,000, both being the models of the previous year—and our sales dropped to 1,599 cars.

Some said it was because we had not brought out new models. I thought it was because our cars were too expensive—they did not appeal to the 95 per cent. I changed the policy in the next year—having first acquired stock control. For 1906-1907 we entirely left off mak

A book about a man who changed the world with his vision and philosophy. The book is filled with wisdom and core principles about business which are as equally valuable today as it were back then. Hord was a big believer in self-reliance, simplicity, and honest hard work. While most of the other bus

You're reading this book and you just think the whole time "man this guy is so awesome and so smart he rules." And you mention it to someone that you're reading it and they say "he was an anti-semite." And you think "oh he couldn't have been. He goes on and on about the worth of all people and he ge

Henry Ford

My Life and Work

Henry Ford

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