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The Unpopular Review - Volume 2

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Book Excerpt: 
. . .Consider, then,” I began, “the language which the newspaper will employ in its effort to please the demos. Will it not be of necessity untaught and rough, and often coarse, like the speech of the demos itself? For if it is to attract the demos, it must be easy to read, and of spicy savor, thus to say, and must not speak after the manner of the few. For the demos will have nothing superior to[258] itself. We shall thus find ourselves at cross purposes; our didaskaloi will be trying to teach our epheboi to speak and write purely, and the newspaper will teach them to speak and write like the demos. Of a truth, men who write purely and well will not be employed, but only those whose manner is of the demos. And again, they will cost the owners less. Do you think I am right?”

“I grant it,” Megaphon said.

“And consider not only the news and the manner in which it is written, but the advertisements also, of what nature they. . . Read More