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Personality Plus

Edna Ferber

Book Overview: 

Personality Plus is an early novel by American author Edna Ferber. Personality Plus is the second of three volumes chronicling the travels and events in the life of Emma McChesney. Ferber achieved her first successes with a series of stories centering around this character, a stylish and intelligent divorced mother who rises rapidly in business.

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Book Excerpt: 
. . .Miss Galt. "We had a hard enough time to get that Kool Komfort account. We don't want to start wrong with the pictures. Besides, I think posing's real fun."

Jock thought so too, quite suddenly. Just as suddenly Von Herman remembered the conventions and introduced them.

"McChesney?" repeated Miss Galt, crisply. "I know a Mrs. McChesney, of the T.A. Buck—"

"My mother," proudly.

"Your mother! Then why—" She stopped.

"Because," said Jock, "I'm the rawest rooky in the Berg, Shriner Company. And when I begin to realize what I don't know about advertising I'll probably want to plunge off the Palisades."

Miss Galt smiled up at him, her clear, frank eyes meeting his.

"You'll win," she said.

"Even if I lose—I win now," said Jock, suddenly audacious.

"Hi! Hold that pose!" called Von Herman, happily.

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Community Reviews

A gentle, 'wholesome' read from the early 1900's, this is one of those stories that quietly meanders through the small events and doings in the characters' lives, with nothing much ever really happening. Ferber's storytelling often incorporates (presumably her own) ideals of respect, hard work and m

The focus shifts from Emma McChesney to her son, Jock, in this second of a trilogy by Pulitzer Prize-winning author Edna Ferber, as he sets out to conquer the advertising business in pre-WWI Manhattan, where Emma settles into her new executive post with the T.A. Buck Featherloom Petticoat Company, a

It was good!

But just a little excruciating to watch Emma's son maturing from a rather pompous young man who imagines that he can start at the top and go up from there, into someone worthy to be called his mother's son.

A pleasant short book, but I liked the previous volume of business adventures of Emma McChesney better than this one, about the start of her son’s advertising career.

This was the most disappointing book of 1914 for me. I really loved Roast Beef Medium last year and this is the sequel. But I could tell Edna was just phoning it in. It’s about Emma McChesney’s son going into the advertising industry and triumphing. But you can tell Edna Ferber didn’t know anything

Nice sequel to the original on the series. I want to read the final installment. Emma successfully navigated mansplaining in the early 20th century but ends up earning everyone’s respect.

From my Algonquin Round Table Collection:
I'm such a fan of Edna Ferber. She is so good at intertwining characters and dialogue within a story that would be hard to imagine being interesting. Ferber was genius and this book is just another example of that.

This is very low key and not a book of epic p

Emma has to share the spotlight with her son this time around but she's still as worldly-wise and yet winningly human as ever. I really like her character and I didn't mind her young adult son that much. And the depiction of the advertising business in the pre-WWI era is fascinating. Recommended rea

I don't usually read two in a row by the same author, but I just wanted more Edna Ferber for some reason. This collection of stories picks up where Roast Beef Medium: The Business Adventures of Emma McChesney left off, sharing more of Emma McChesney and her life, but with more focus on her son Jock

After ten years on the road as the Midwestern sales representative for T.A. Buck’s Featherloom skirts and petticoats the savvy, stylish, tell-it-like-it-is Emma McChesney now shares a New York City apartment with her plucky 21-year-old son Jock. She shares this story with him too--Emma’s busy being

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