Imagine you're the head of marketing at a theme park, and you're charged with announcing a major new attraction. What would you do?

> What would you do if you were a vice president of marketing for a technology company and you were ready to find a new opportunity to advance your career?

> If you were a marketing executive for a big, famous company, how could you quickly put a human face on your organization?

> Or think of a marketing program that you might initiate if you suddenly had to launch a startup technology and services company targeting marketing professionals, Web designers, and business owners interested in improving their Internet marketing. How would you do it?

The answers will surprise you. The smart marketers profiled in The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free tell you exactly how they used viral marketing and provide advice in their own words. (David Meerman Scott)