. . .Through this combination, all kinds of texts and illustrations could be produced automatically.

ormula punch cards, fed to the calculators, produced articles and stories of standard styles and substance. Market analysts in the research division designed the formulas for the punch cards. An editing machine shuffled the cards before giving them to the calculating machines.

The shuffling produced enough variation in the final product to suggest novelty to the reader without actually presenting anything strange or unexpected.

Once the cards were in the machine, they set off electronic impulses which, by a scanning process, projected photographic images of type and illustrations to a ribbon of paper. This ribbon ran through a battery of xerographic machines to reproduce the exact number of copies specified by the market indicator.

Everything worked smoothly without the necessity for thought, which, as you know, is expensive and often w. . . Read More