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The Culture Blueprint

Robert Richman

Book Overview: 

The Culture Blueprint is a systematic guide to building a company culture. This book is about fostering committed, enthusiastic employees. Distilling his years of experience teaching culture-building to companies like Google, P&G and Amazon, Robert Richman reveals: The Culture Blueprint includes: The complete Culture Toolkit to immediately upgrade your company culture How to make sure your culture attracts the right employees (and repulses the wrong ones) The Core Value Discovery Formula and how to use it to integrate your mission, vision, and values How to apply the 99% Rule to stop annoying your employees Why Unbreakable Rituals are the most underrated tool in your culture arsenal In order to thrive, companies must do more than satisfy their employees; they must create passionate ones. The Culture Blueprint will teach you how to develop a culture that does just that.

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Book Excerpt: 
. . . is a term that has many different interrelated meanings. However, the word “culture” is most commonly used in three basic senses:

Excellence of taste in fine arts and humanities, also known as high culture An integrated pattern of human knowledge, belief, and behavior that depends upon the capacity for symbolic thought and social learning The set of shared attitudes, values, goals, and practices that characterizes an institution, organization, or group

Once you have read the entire book, I recommend coming back to this page and re-reading these definitions. They are far more applicable than you can imagine.

Culture itself can be seen as a process starting from the basic human desire to create, which is expressed by the symbols or language we use to communicate, and finally by the tools that actively and consciously reflect it. Culture (like in a biology lab culture) is simply an environment to grow some. . . Read More

Community Reviews

I really enjoyed this book, great insights foundational exercises that can create a truly unique culture.

If you are looking for a manual to improve or fix culture on your organization this is a good start. The author gives you a lot of practical tips, sometimes obvious but very useful. Others are things that from my point of view every business need to do to reach a healthy cultural environment for the

What a great read! I was somewhat surprised by how useful the tactics were. The author knows of what he speaks, having worked on the productizing of the culture of Zappo's. My life's experience resonates with the philosophy and the practicality of his suggestions. I'm going to review this book regul