Often leaders have a great vision,but don't know how to communicate their strategies and turn them into results. Just as often,a company's staff has insight and information that never makes its way to the top. In short, the difference between a good company and a great one may lie in its ability to communicate-internally and externally. In Communicate or Die, Dr. Zweifel shows you how to achieve breakthrough performance simply by changing the way you speak and listen.Learn how to become a master communicator who inspires others..Harness the power of your speaking and listening to shape reality..Avoid communication disasters of firms like Bridgestone, AOL, Intel, and others..Climb the K2 of Listening-develop and sustain the Seven Listening Levels..Avoid the Four Deadly Sins of Speaking and minimize clutter in your language.