Yet it must be confessed that here is one of the greatest difficulties of modern journalism. The newspaper must be cheap. It is, considering the immense cost to produce it, the cheapest product ever offered to man. Most newspapers cost more than they sell for; they could not live by subscriptions; for any profits, they certainly depend upon advertisements. The advertisements depend upon the circulation; the circulation is likely to dwindle if too much space is occupied by advertisements, or if it is evident that the paper belongs to its favored advertisers. The counting-room desires to conciliate the advertisers; the editor looks to making a paper satisfactory to his readers. Between this see-saw of the necessary subscriber and the necessary advertiser, a good many newspapers go down. This difficulty would be measurably removed by the admission of the truth that the newspaper is a strictly business enterprise, depe. . . Read More