An easy read that I found on iTunes. This book stresses the importance of training customer focused employees that will build repeat clientele, and these customers will, in turn, recommend your brand to their friends. The steps in this book are the basic building blocks of a successful brand, but I

Redeemingly short, but should've been even shorter, as it was repetitive beyond belief. If you're new to the working world, there may be some new wisdom there, but if you've ever worked in sales, marketing, client retention, or any other such field, you'll find nothing new.

This short book comes highly recommended. Some excellent points here, and I like the emphasis upon the importance of building a strong brand, and of encouraging and valuing repeat customers. The author writes in an entertaining style, that is also concise and precise, and the book is motivational an

LOVED this book! Really pushed home the point of making sure that you deliver a quality product or service which ENTIRELY too many corporations and small businesses are allowing to fall by the wayside these days. I was a little concerned that the core of his message nearly amounted to - do not spend

Wow, talk about short sweet and to the point. Pretty basic concept written down with real world examples. I think he could have gone into a bit more on the training of employees. Otherwise pretty good.

A common sense rationale that I have always believed. Glad to see it put down on paper. Definitely worth sharing with coworkers.

reinforced customer service and it is a quick and easy read all employees of anything should read.
motivational

Good