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All Employees Are Marketers

Richard Parkes Cordock

Book Overview: 

Still Think That Marketing is Just the Responsibility of Your Marketing Department? Think again! The fact is ALL your employees and managers regardless of their title, job description, level of seniority or length of service are ultimately responsible for increasing your revenues and profits.

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Book Excerpt: 
. . .paid marketing campaigns and activities, my ambition was to get my story to target customers to encourage them to take an action. This could be to download a report, make a phone call, or make a purchase.

Essentially, my marketing was (and still is) all about getting my story to the right person.

Like me, I'm sure you spend a lot of time and money on customer acquisition; on creating enough belief and confidence in the eyes and minds of your prospective customers so that they engage with you, and ultimately become a paying customer.

Let me ask you though, once a prospect becomes a paying customer, is that the end of your marketing campaign to them?

Clearly the answer is no... but arguably the lead generation activities I spoke of a moment ago (such as adverts, PR, email marketing) have done their primary job in turning a prospect into a paying customer.

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Community Reviews

An easy read that I found on iTunes. This book stresses the importance of training customer focused employees that will build repeat clientele, and these customers will, in turn, recommend your brand to their friends. The steps in this book are the basic building blocks of a successful brand, but...more

Redeemingly short, but should've been even shorter, as it was repetitive beyond belief. If you're new to the working world, there may be some new wisdom there, but if you've ever worked in sales, marketing, client retention, or any other such field, you'll find nothing new.

LOVED this book! Really pushed home the point of making sure that you deliver a quality product or service which ENTIRELY too many corporations and small businesses are allowing to fall by the wayside these days. I was a little concerned that the core of his message nearly amounted to - do not sp...more

Wow, talk about short sweet and to the point. Pretty basic concept written down with real world examples. I think he could have gone into a bit more on the training of employees. Otherwise pretty good.

A basic but effective booklet on the importance of quality customer service. Quite a few anecdotes are included. Keeping customers makes a difference and is cheaper in the long run.

A common sense rationale that I have always believed. Glad to see it put down on paper. Definitely worth sharing with coworkers.

reinforced customer service and it is a quick and easy read all employees of anything should read.
motivational

Good

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